World Breastfeeding Week

World Breastfeeding Week August 1-7, 2011

The theme for this year’s World Breastfeeding Week (WBW) is ‘Talk to Me! Breastfeeding- a 3D Experience.’ This year’s theme is focused on engaging and mobilizing youth intergenerational work and deals with communication at various levels and between various sectors.

Communication is an essential part of protecting, promoting and supporting breastfeeding. We live in a world where individuals and global communities connect across small and great distances at an instant's notice. New lines of communication are being created every day, and we have the ability to use these information channels to broaden our horizons and spread breastfeeding information beyond our immediate time and place to activate important dialogue. This includes cross-generation, cross-sector, cross-gender, and cross-culture communication and encourages the sharing of knowledge and experience, thus enabling wider outreach. For more information about WBW 2010, visit the WABA website here.

The BCW has several tools and fun activities available for free download:

The International Breastfeeding Symbol can be used by anyone to promote and support breastfeeding around the world. Learn how the International Breastfeeding Symbol was started.